Zum goldenen Hirschen campaigns for animal protection

The "super election year" 2009 bears a new grand coalition: right before the Bundestag elections, Deutscher Tierschutzbund e.V. and Zum goldenen Hirschen Cologne start an election campaign for animal protection. Its ultimate goal is to irrevocably declare the German Bundestag an "animal lovers only" zone.

Just in time for the crucial phase of the Bundestag hustings, the campaign has now started. It consists of billboards, postcards and internet media that the advertising creatives from Cologne have developed to put out the urgent message of Deutscher Tierschutzbund, the umbrella organisation of the German animal shelters and societies for the protection of animals.

The campaign requests all German citizens to read up on the political parties' animal protection policies at www.tierschutzbund.de and consider these in their voting decision.

Europe's biggest association for the protection of animals and nature didn#t choose ZgH accidentally: The Cologne office of ZgH has already been supporting the animal rights avtivists since the beginning of 2008. Among others, they have created successful campaigns for the German pet register and against piglet castration without anaesthesia.

Credits:
Client:                  Deutscher Tierschutzbund e.V., Marius Tünte, press office
Agency:                Zum goldenen hirschen Cologne GmbH
Creative Direction: Dominic Saxl
Copy:                   Tim Nockemann
Art Direction:        Cornelia Riemert, Janina Luy
Account Handling: Katrin Becher
URL:                    www.tierschutzbund.de